Who is it best for?
The Zettle platform is suitable for most trades and sectors. It’s used by a range of merchants from plumbers to barbers, retailers, street vendors, hairdressers, beauty parlours, taxi drivers to coffee shops and pubs.
The mobility of the payment terminals means it excels at trade fairs, markets, pop-ups and car boot sales. Many sole traders use the reader, but since the app allows for unlimited users with restricted permissions, it is equally suitable for businesses with employees.
It is, however, a fairly basic till system that is not sufficient for advanced inventory management or full-service restaurants.
The free Go app doesn’t yet offer table layouts or split tenders usually required by restaurants, but features suit many smaller food-and-beverage outlets such as cafés. The card reader is actually thriving in this sector, in part because you can integrate with more comprehensive restaurant EPOS.
Out of the free till apps on the market, Square has the most features and would therefore be the best alternative for the till. There is also SumUp that is much faster at launching new features like online payments, a business account and ecommerce, but its POS features are more basic than Zettle’s.
Both SumUp and Square have been adding more features over the last years than Zettle, who appears more cautious about launching new products and features.